Background
Zesty Paws
Project
Role
Year
Design Initiator
The goal of this initial design is to create an exciting engagement with our furry customers! We’re using a skeuomorphic design style that brings real-world elements into digital interfaces, making them feel familiar and intuitive.
2024
Primary Color
#EB7700
What a cool logo that is
So orangey and cool
Testimonial
“I love one of the salmon oils they made. They made me fury. Gotta tell ya, love em.”
“Thank you for taking care of our knees; veterans like us really need it!”
“I love Zesty’s salmon bites, what a magnificent product for my lovely skin.”
Our response
"From the heart of the Farmers and the Queens of all pets to the greatest Generals of our furry friends, I totally trust our products, and you should too! Let's keep our pets happy and healthy together!"
Wait for the motion to rerun.
The goal is to enhance interaction and engagement with the brand’s image while staying true to its visual identity. To achieve this execution, I combined existing logos, colors, and tones from the brand identity. My aim is to enhance the brand's identity by adding value without altering its core essence.
Video footage is credited to Jinx.
In context, this motion graphic experimental design can be used to extinguish a brand’s identity via various formats and media outlets.
Thank you for your attention 🐾
Motion Graphic
Visual Design
Brand Identity
My role
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