• Participate in user research in the fashion market for possible consumers

• Designed and developed the collection from physical to digital products, and oversee the overall vision for the brand vision

• Design sitemap, wireframes, prototypes, and UI for an online shopping website

• Create an easy and simple usability interface for customers 

• Prototype both physical and digital products before finalizing and launch 

• Create campaign promotion specifically based on the demographic from research

• Implement the product based on the observations from customer's feedbacks